Foil Impressions Inc. recommends the use of
magnesium hot stamp dies for short runs up to 100,000 impressions.
There
are
a number
of advantages
to using magnesium hot stamp dies as compared to engraved
steel dies. The magnesium die can be produced within 1-2
working
days when furnished with camera-ready artwork. This method
can also provide better detail than a mechanically engraved
steel die because of the photographic methods used in the
production of the die.
However, cost savings is perhaps the
greatest advantage.
Magnesium
The method of producing a magnesium die
involves a photographic process. The first step entails taking
a picture (negative)
of the artwork. This negative is then placed on a specially
coated magnesium plate, which becomes the hot stamp die itself
at the end of the process. There are no intermediate reproductions
of the logo or artwork.
Specifications
The magnesium die is made in two standard
thicknesses: .153" and
.250." These dimensions provide enough thickness for mounting
purposes, with the relief being provided by etching away the
surface around the artwork.
The etch depth of a hot stamp die varies
according to the specifications of the customer. The two
most common are .040" and
.080."
