The main purpose of many printed pieces is to convey a message. But if those pieces don't capture the attention of your audience, they won’t serve much of a purpose. One way to make sure your products garner plenty of attention is to incorporate foil stamping into your design. In the foil stamping process, colored or patterned foil is pressed between a heated die and the paper to be stamped. The heat and pressure transfer the foil to the sheet. The result is a dramatic and elegant appearance that’s popular for both hard and soft book covers, letterhead, packaging, cards, pocket folders, brochures and other applications.