As new products hit the marketplace and retail shelf space becomes increasingly valuable, marketers are looking for designs that grab
the attention of prospective customers quickly and effectively.

Embossing and debossing is a great way to set book covers, software and other product packaging apart from the crowd.

Embossing is the creation of a three-dimensional design or image on paper. Heat and pressures reshapes the surface of the paper to create the image. Single, multi-level, beveled, and sculptured are
the styles of embossing.
Embossing can be done on plain paper or combined with ink, images, or foil for special effects. Graphics software can simulate the
three-dimensional look of embossing.